Emirates Airline Research Paper Example | Topics and Well Written Essays - 750 words

Emirates Airline - Research Paper Example However, no matter how strong an organization is, it must continually scan the external environment for various threats and opportunities that can highly affect the business for the coming years. In a SWOT analysis, opportunities are defined as external factors that can increase the profitability of a business. In the case of Emirates Air it can mean arrival of new technologies, unfulfilled customer need, loosening of regulations or socio-cultural change. One great opportunity for Emirates is to expand its services to regions such as other places in Africa. After expanding in Tanzania, it has captured the market because of its strength in customer service. This opens many opportunities to create more destinations in Africa. Another opportunity for Emirates Air is to strengthen its cargo services which can provide the company additional income. Since it was voted as â€Å"Best Air Cargo Carrier â€Å" at the 2010 IFW Awards, this presents an opportunity to create more business for the company to provide a total package for its clientele. Having a more efficient process could mean competitive pricing which is again one great opportunity for the carrier. Another great opportunity that Emirates Air is currently exploring is its active participation in the campaign for aviation liberalization. Liberalization of additional air traffic routes â€Å"could increase traffic by 63%. This could create 24.1 million additional jobs and generate an additional US$490 billion  Ã¢â‚¬Å"which is why Emirates Air is exploring this opportunity. Lastly, a very good opportunity that Emirates Air has started tapping is the use of green energy. Green energy has already slashed the cost of fuel prices and better green fuel alternatives coming up in the future would highly benefit this company since it had already constructed a carbon neutral warehouse (p.11, 2009-2010 Annual Report).In conclusion, there are many avenues of